design briefs
The theme of this year's Interior Motives Design Awards is
'A design for life'.
There are four briefs for the Interior Motives Awards 2008.
Design a vehicle to fulfil the requirements of one of the briefs below.
Consider which of the ten awards categories described your project will be eligible for,
and provide material - both words and images - to support this. If you think your project
is suitable for the 'Best use of technology' category, for example, provide illustrations
and a detailed explanation of how the technology functions and applies to your design.
Strength in lightness
Create a new formal design language - inside and out - that projects the
dual attributes of lightness and strength.
'i' is for innovation
Design an automotive iPod - a revolutionary package that should preview a new aesthetic,
a new form of human machine interface, and innovative
technology that changes the way we relate to the car as a product.
Explain how these elements are integrated to achieve this.
Modern luxury
Develop a completely new expression of luxury for the year 2030, one that
considers space, light and the use of material within the context of climate change.
The third way
Devise a novel form of personal mobility that addresses the needs of
poverty-stricken Third World nations. Examine every aspect of the product
lifecycle, from marketing and design to manufacturing and maintenance.