‘Wearable’ car nets RCA students the Interior Motives Student Design of the Year award
Click here for the full results. A full report from the ceremony is available on Car Design News here.
Results of 2013 Interior Motives Student Design Awards announced
FRANKFURT, 9th September 2013: Earlier this evening, the world’s top designers and automotive journalists gathered together at the Moon13 club in Frankfurt to watch sponsors Ford and Volkswagen reveal the 2013 Interior Motives Student Design of the Year: ‘Audi O Concept’ by Nir Siegel, Cherica Haye and Hanchul Lee of London’s Royal College of Art.
Having scooped the Best Ergonomics category, this ‘wearable’ electric vehicle concept – in which the driver wears a suit that’s harnessed directly to the car’s chassis – went on to win one of the biggest accolades in automotive design and a cash prize of $5,500.
The textiles the suit is crafted from are tailored not only to the driver’s physique, but are also designed to act as an information transfer device between the single-seat, open-wheeled vehicle and its pilot. An integrated steering and throttle unit replaces a conventional steering wheel, and the suit is designed to stretch and tighten around the driver at higher speeds, reinforcing the connection between human and machine.
Best Ergonomics (Sponsored by Visteon) and Student Design of the Year ‘Audi O Concept' – Nir Siegel, Cherica Haye and; Hanchul Lee (Royal College of Art)
Ford’s Director of Global Interiors, Amko Leenarts, called the concept “inspiring and innovative”, while head of Audi interior design Enzo Rothfuss praised the young designers for devising a “perfectly fitted ‘interior’ in a completely new way”.
Launched in January of this year and themed ‘The Connected Car’, this year’s contest attracted hundreds of entries from students spread across every corner of the globe. The ceremony – presented by acclaimed vehicle designer and former BMW design boss Chris Bangle – marks the culmination of a six-month quest to find the most talented student designers studying anywhere in the world. The judging panel comprised some of the biggest names in vehicle design, including Volkswagen’s Romulus Rost and Wolfgang Müller-Pietralla; Amko Leenarts, director of global interiors design strategy for Ford; Volvo director of interior design, Robin Page; Chris Chapman, chief designer of Hyundai North America; Tata design boss Pratap Bose; Karl-Heinz Rothfuss, head of interior design for Audi; Lou Tik of JAC Italy; and Martin Uhlarik, UK design director of SAIC.
Each of the eight category winners received a stunning trophy designed and fabricated by Bose, plus prize money of $500. One of the most popular winners was ‘Split Vision’ by Erik Evers of the Umeå Institute of Design in Sweden, which takes a fresh look at HMI design by proposing a system that adapts to the user rather than forcing the user to adapt to unfamiliar technology. Ford’s director of interior design Scott Strong described the project – which won the Best Use of Technology award – as an “interesting and useful application of technology to address social needs”, while Audi interior design boss Karl-Heinz Rothfuss commended Evers’ “visionary approach to answering the questions faced by today’s automotive industry”.
Also singled out for praise was Strate Collège students Cyril Verbrugge and Arthur Guinet’s striking ‘Kinectic' concept, winner of the Best Use of Technology award. Designed as a future taxicab proposal, Kinectic was created according to the ‘linear draft’ sculptural approach of Russian constructivist sculptor Naum Gabo. David Woodhouse of Ford’s Strategic Concepts Group praised the concept’s “great lightweight feel and clear diagrams”, while Volvo’s Robin Page expressed admiration for the way the designers “created a very light feeling with natural materials”.
Other winners included ‘Synapse’ by Sydney Hardy (Best Eco Interior), ‘Aerodynamique Utopie’ by Denald Jasini (Best Conceptual Interior), ‘Ford Concept’ by Johad Ellis (Best Production Interior), ‘Shell’ by Geumwook Lee (Best Conceptual Exterior), and ‘Peugeot Switch' by Arthur Coudert (Best Artistic Visualisation). This year’s Most Successful School award, meanwhile, went to the College for Creative Studies in Detroit, USA.
The 2013 Interior Motives Student Design Awards were supported by Gold Sponsors Volkswagen, Ford, Dassault Systèmes, Dinamica, RTT, Visteon and BASF; and silver sponsors Eagle Ottawa, Uedelhoven Studios, Linkage Design, Optic Group, Bose and Fast Design Engineering.
School success gets an Award, and is recorded in new CDN league table
Car Design News acknowledges that great teaching, as well as raw talent, is needed to shape the work of students on their path to being the next generation of car designers. So along with the student finalists to the 2013 competition came finalist schools, as measured by the success of their students in getting to the shortlist stage, becoming category finalists, winning an award or becoming overall winner.
To back up this new annual Award, CDN has created a global league table of success among design schools. In it we assess their teaching performance by recording the results achieved by their students across the past 5 years of this competition. See the league table here.
Hundreds of entries from dozens of schools: the competition process explained
Selecting the shortlist From hundreds of entries from dozens of design schools across the globe, the shortlist will be made up of all the designs which received at least one vote from one judge. The judges will work individually in the quiet of their own studios in their locations in different parts of the world. The identity of the works they are reviewing is hidden behind an ID number, so that images and, often crucially, the explanation provided with them, are all that is assessed.
Down to sets of three In each of the Awards categories, the three shortlisted entries with the most votes become the finalists.. The all-star judging panel will then all gather in summer to debate out the winners through an intense round-table judging session. In a night which will mix the cream of the professional design community with the excitement of the students, the work of the finalists will be displayed on boards and on screen.
The winner is... Each of the student finalists, and a friend, will be invited to attend the Awards Ceremony in Frankfurt on 9th September 2013. There the winners in each category will be announced, and a trophy and cash prize awarded. And then, as the ultimate accolade, after all of the have been re-assessed by the judges, one will be rated as outstanding. That is the Interior Motives Student Design of the Year. See the previous winning designs here.