Your opportunity to participate in one of the most important events on the design calendar, and to demonstrate your talent and fresh thinking to the world's top vehicle designers and automotive press.
The theme of this year's competition is ‘Beyond styling: a design for life’. To help inspire students in the creation of their design proposals, Interior Motives has collaborated with co-sponsors Ford and Volkswagen to come up with three challenging, thought-provoking briefs:
Best Ergonomics and Student Design of the Year ‘Audi O Concept' –
Nir Siegel, Cherica Haye and; Hanchul Lee (Royal College of Art)
What if we were to mix some of the latest developments in computing and robotics with a car? What would it look like? Will it still just be a mode of transportation, or would it be more than that? What would it do when it is not carrying passengers, what contribution could it make to the individual owner and to society at large? Develop a complete scenario of the future and explain how this far-reaching automotive concept will fit into it.
An Interior for Life
With an increasing variety of consumer products, lifestyles and activities to choose between, people’s daily lives are becoming more and more complex and exhausting. They therefore seek products and services that are not only simple, but which also meet their individual needs. When designed with care, multipurpose devices with sophisticated but intuitive features can help satisfy these needs and simplify the user’s life in the process.
Instead of creating an overall vehicle concept, dive deep into the car’s interior design. Focus on one feature or object, such as the glovebox for example. Think about how the experience of being inside the car can be tailored to fit the objects regularly used by the passenger in their normal lives – for example by integrating space-saving accessories with smart, useful items.
Pickup Truck of 2030
A pickup truck is a workhorse, a statement and a lifestyle. It has undergone a transformation from a simple cabin and box on a frame to a full size lounge and everything in between. As the world continues to evolve, and therefore the environments in which pickup trucks are used, so must the design of the vehicle itself.
Take a clean-sheet approach. Consider what a pickup represents to its users now, and how that will change in the next fifteen years. How can such a vehicle be tailored to fit the individual lifestyles of its year-2030 users? The integrated ‘bed’ is increasingly seen as part of the interior – think about how this open space, this blank canvas, can be adapted to fit a variety of different scenarios and customer profiles.
Entries will be assessed by a judging panel comprising some of the biggest names in vehicle design, including Volkswagen's Romulus Rost and Wolfgang Müller-Pietralla; Global Director of Ford Interiors, Amko Leenarts; Design Director of Infiniti’s new London studio, Simon Cox; Volvo Cars’ Director of Interior Design, Robin Page; and Ford’s Erika Tsubaki and Adam Bazydlo, among others.
The culmination of this contest will be a glamorous awards ceremony in Paris on October 1st, at which master of ceremonies Chris Bangle will announce the finalists, category winners and overall 2014 Interior Motives Student Design of the Year – a title that carries with it prize money of $5,000.
The contest is open to anyone enrolled at an accredited undergraduate or graduate design degree program, both in the automotive and non-automotive fields; those studying fashion design, industrial design, architecture and other areas are also eligible. Entries must have been designed during the current 2013/2014 academic year and be submitted no later than midnight on April 25th 2014.
We wish all our contestants the best of luck and look forward to seeing some of them at the awards ceremony in Paris on October 1st.
Star schools gain the limelight in CDN league table
Car Design News acknowledges that great teaching, as well as raw talent, is needed to provide the automotive industry with the next generation of vehicle designers. So once again it will publish a global league table that highlights the most successful design schools by ranking them according to their performance in the last six years of the Interior Motives Student Design Awards.
See the league table
Awards categories and prizes
Trophies and prize money of $500 will be awarded to the winning projects in each of the following eight categories:
• Best eco interior
• Best use of technology
• Best innovative interior
• Best ergonomics
• Best conceptual interior
• Best production interior
• Best conceptual exterior
• Best artistic visualisation
One of the above winners will also be awarded the title of 2014 Student Design of the Year, securing its creators a grand prize of $5000.
Hundreds of entries from dozens of schools: the competition process explained
Selecting the shortlist… Each of our panel of experienced judges will work in isolation to select their favourite designs form the hundreds of entries submitted to this year’s contest. In order to ensure impartiality, the identity of the students is carefully concealed throughout the judging process by the use of randomly generated ID numbers. The shortlist comprises any project that received at least one vote from a judge.
The finalists… By applying a points system, the organisers calculate the top three entries in each category in terms of popularity and put them through the final stages of the competition. This takes the form of a live, round-table judging event held at an undisclosed location during the summer. Here the entire judging panel gathers to debate which of the student entries deserve to win the eight categories on offer, and which of these winning projects merits the accolade of 2014 Student Design of the Year.
And the winner is... Each of the student finalists, and a friend, will be invited to attend the glamorous Interior Motives Student Design Awards ceremony in Paris on 1st October, the eve of the 2014 Paris Motor Show. There our resident Master of Ceremonies, Chris Bangle, will introduce the finalists work and usher the sponsors onstage to announce the winners. At the end of the ceremony, the most accomplished project will be named overall Student Design of the Year. See the previous winning designs here.