Fitness-focused autonomous vehicle pedals to victory in Interior Motives Design Awards
Earlier tonight, on the eve of the first Paris Motor Show press day, the world’s top designers and automotive journalists assembled at the Espace Clacquesin in Paris to witness sponsors Ford and Volkswagen announce the 2014 Interior Motives Student Design of the Year: ‘Life Cycle’ by Jason Chen and Dirk Wan of the College for Creative Studies in Detroit, USA.
Launched in January of this year and themed ‘Beyond Styling: a Design for Life’, the competition asked students to create projects around three diverse but specific briefs: ‘Beyond Autonomous’, which posed the question of what would happen if we were to combine the latest developments in computing and robotics with automobile design; ‘An Interior for Life’, in which students were asked to focus on one feature of element of a car’s interior and adapt it for dual use in a user’s ordinary life; and ‘Pickup Truck of 2030’, which challenged budding designers to take extrapolate what the future might hold for this popular and versatile mode of transport.
This year’s contest attracted more than 200 entries from students based at 57 schools in 24 different countries around the world. The best among them were invited to Paris tonight to watch acclaimed designer and master of ceremonies Chris Bangle reveal the winners of the following eight categories – and ultimately the 2014 Student Design of the Year.
Best Innovative Interior (sponsored by Volkswagen) & Student Design of the Year
‘Life Cycle’ – Jason Chen & Dirk Wan, College for Creative Studies (USA)
None of this year’s entries embodied the theme of this year’s competition more completely than Jason Chen and Dirk Wan’s ‘Life Cycle’. Attractively proportioned and beautifully surfaced as it is, this single-seat commuter vehicle truly goes “beyond styling” in its examination of how the car can double as a mobile gym when travelling between office and home. Add in a clever zippable outer body (for converting to open top mode), a storage area designed to work with Amazon’s mooted drone delivery system and an interface that encourages its user – who has the option of either pedaling or rowing to boost the battery-powered propulsion system – to get in shape by competing with himself or with friends, thereby earning credits that can be spent on healthy pursuits, and it’s easy to see why the project won the Best Innovative Interior category – and ultimately secured its CCS-schooled designers the Interior Motives Student Design of the Year award. Renault’s Ken Melville called it a “nice proposition to counterbalance the static travelling experience with physical activity”, while fantasy car designer Daniel Simon said the project “has a dynamic and memorable form with pleasing simplicity – I could pick it out of a million proposals".
Best Eco Interior (Ford)
‘Populuxe’ – Andre Fajardo, College for Creative Studies (USA)
Best Use of Technology (Visteon)
‘Alf-e’ – Antoine Pelleau & Kevin Serrania, Strate Collège (France)
Best Ergonomics (Bose)
‘Opel Trino’ – Vladislav Domanin, Pforzheim University (Germany)
Best Conceptual Interior (Johnson Controls)
‘Autonomous Vehicle 2030’ – Sol You, College for Creative Studies (USA)
Best Conceptual Exterior (Concept Group International)
‘Chamion Truck’ – Seunghyoun Lee, L’Ecole Nationale Supérieure d’Architecture de Paris (France)
Best Production Interior (Fast Design)
‘2030 Toyota Tundra’ – Paul Mutter, College for Creative Studies (USA)
Best Artistic Visualization (Car Design News)
‘A’ – Alessandro Fiori & Andrea Bruno, Istituto Europeo di Design (Italy)
Most Successful School
College for Creative Studies (USA)
In addition to showcasing the talent of student designers, the 2014 Interior Motives Design Awards once again acknowledged the achievements of the schools that nurtured them with its ‘Most Successful School’ award. The number of winners and shortlisted students from each college was used to compile a league table, from which a clear winner emerged: the College for Creative Studies in Detroit, Michigan. Our congratulations go to Carolyn Peters, Main Co-ordinator for the competition, Tom Roney as Interim Chair and everyone at CCS for their stellar contribution to the future of automotive design.
For further insight into the category-winning projects, visit cardesignnews.com